this new ad for skoda fabia really irritates. You don't know who it's for until the end when the car appears, which means, nobody will remember the brand. It's nice to look at - mmm, cake - but the pay-off - 'full of lovely stuff' - is such a pitifully contrived link back to the car that you just feel let down. It's flamboyantly meaningless, and an extravagant waste of money.
which ever ad agency made this probably feel very proud of themselves, and there will be lots of pats on the back from their peers, maybe even a few awards. They'll be so busy congratulating themselves that they will fail to hear the public's interest and faith in advertising disappear, like air whistling out of a balloon.
